How Much Does a Website Redesign Cost in Australia? (2026)
What a website redesign actually costs in Australia, with real prices. When a refresh will do, when you need a rebuild, and how to tell which one you're being quoted for.
The short version
- A redesign is priced like a build, because it is one. Most Australian small businesses pay between $2,500 and $6,000, the same range as a new site.
- A refresh keeps your current site and fixes what's broken. A rebuild starts again on new foundations. They are very different jobs at very different prices.
- The old site isn't a discount. Reusing a slow, awkward build usually costs more than starting clean.
- Ask any redesign quote what happens to your rankings. Done properly you keep them. Done badly you start from zero.
“How much to redo our website?” is one of the most common questions we get, and the most common answer people have already been given is “it depends.”
It does depend. But that’s not much use when you’re trying to work out whether to budget three thousand dollars or thirty. So here are real numbers, what moves them, and how to tell whether the quote in front of you is for a refresh or a rebuild.
How much does a website redesign cost in Australia?
Most Australian small businesses pay between $2,500 and $6,000 to redesign a standard business website. A light refresh of a site with good bones costs less. A custom rebuild with new content, new structure and ecommerce costs more. A redesign is priced much like a new build, because in practice it is one.
Here’s what we charge, so you have something concrete to compare against.
| What you’re having done | 61WEB price (ex GST) | What’s involved |
|---|---|---|
| Targeted fixes on a sound site | quoted, often well under a rebuild | Speed, mobile, a few pages, no new design |
| Standard redesign | from $2,499 | Up to 10 pages, new design, content moved across, redirects handled |
| Semi-custom redesign | from $5,999 | Designed around your brand, more pages, more build time |
| Fully custom rebuild | quoted | Scoped to what the site has to do |
| Online store redesign | from $3,999 | Up to 20 products, Shopify or WooCommerce |
| Care plan afterwards | from $299/month | So the new site doesn’t drift back |
Prices are fixed and quoted before anything starts. For the full picture on new builds, see what a website costs in Australia.
Why isn’t a redesign cheaper than a new site?
Because you’re not saving the expensive part.
People assume the old site is worth something off the price. It rarely is. The design still has to be done, the pages still have to be built, and the content still has to be written or moved. On top of that, a redesign adds work a new site doesn’t have: auditing what’s there, deciding what to keep, migrating content, and mapping every old URL to its new home so you don’t lose your rankings.
An existing site can even cost you more, if it’s built on something awkward that has to be unpicked first.
The honest version: budget for a redesign the way you’d budget for a new website, and treat anything cheaper as a refresh rather than a redesign.
Refresh or rebuild? They’re different jobs
Most quotes are one of these two, and the gap between them is thousands of dollars. Work out which you actually need before you compare numbers.
| Refresh | Rebuild | |
|---|---|---|
| What happens | Keep the current site, fix what’s wrong | Start again on new foundations |
| Typical work | Speed, mobile layout, a few page redesigns, fresh photos | New design, new build, content migration, redirects |
| Good when | The site is sound but tired or slow | It’s slow, dated, hard to edit, or can’t do what you need |
| Cost | A fraction of a rebuild | Priced like a new website |
| Lifespan | Buys you a year or two | Five years or more if it’s built well |
If you’re not sure which camp you’re in, the signs a website needs a redesign are a good gut check. Slow, dated, painful to update, and not bringing in enquiries usually means rebuild. One or two irritations usually means refresh.
What actually drives the number
Four things move a redesign quote more than anything else.
How many pages come across. Ten pages is a different job to sixty. Every page needs design, build and checking, and old sites are usually carrying pages nobody has looked at in years. Cutting the dead weight first is free and it lowers your quote.
Whether the content gets rewritten. Moving your existing words across is quick. Rewriting them properly takes real time and real skill, and it’s usually the thing that makes the new site actually perform. If a quote includes written content, that’s a genuine chunk of its value.
How bad the old foundations are. A tidy WordPress site migrates cleanly. A site held together by fifteen plugins and a theme that’s been hacked at for six years takes longer to unpick than to replace.
What the site has to do now that it didn’t before. Online payments, bookings, memberships, integrations with your other systems. Every new function is build time, and this is usually where a redesign quietly turns into a rebuild.
The bit most quotes leave out
Ask what happens to your search rankings.
A redesign changes your URLs. If nobody maps the old ones to the new ones, every link pointing at your site breaks, Google drops the pages it had indexed, and you start again from nothing. We’ve seen businesses lose years of hard-won rankings in a weekend because a redirect map was treated as optional.
Done properly, your URLs either stay exactly as they are or get a one to one redirect that goes live the moment the new site does. You keep what you’ve earned, and the new site’s speed usually improves on it. Core Web Vitals are part of how Google ranks pages, and a well-built redesign should move those in the right direction, not backwards.
If a redesign quote doesn’t mention redirects, ask. The answer tells you a lot about who you’re dealing with.
What a redesign quote should include
Before you compare two numbers, check they cover the same ground. A solid redesign quote spells out:
- How many pages are included, and what happens to the rest
- Whether content is migrated as-is or rewritten
- A redirect plan, so your rankings survive the move
- A speed and mobile standard the new site has to hit
- A site you can edit yourself, with a documented handover
- A fixed price and a real timeline, not an hourly guess
If two quotes are thousands apart, this list is almost always why. The same thinking applies to any web work, which we’ve covered in how to read a web design quote.
Getting a real number for your site
The only way to price a redesign accurately is to look at what you’ve got. How many pages, what state the build is in, what the site needs to do, and whether the content stands up.
If you’d like a straight answer for your situation, we’ll run a free check on your current site and tell you honestly whether you need a rebuild, a refresh, or just a couple of fixes. Sometimes the answer is that you need less than you think, and we’d rather say so than sell you a rebuild you don’t need.
Frequently asked questions
How much does a website redesign cost in Australia?
Most Australian small businesses pay between $2,500 and $6,000 to redesign a standard business website. Ours start at $2,499 + GST for up to 10 pages and $5,999 for a semi-custom design. An online store redesign starts at $3,999. A light refresh of a sound site costs less.
Is a redesign cheaper than a new website?
Usually not, and that surprises people. A redesign is a new build with extra steps: we still design, build and migrate, and we also have to protect your existing rankings and move your content across. Expect to pay roughly what a new site costs.
Will a redesign hurt my Google rankings?
Not if it's handled properly. Your URLs stay put or get redirected one to one, your content structure carries over, and the redirects go live with the new site. Skip that work and you can lose years of rankings overnight. Ask any quote how they handle it.
Do I need a full redesign or just a fix?
If the bones are sound and only a few things are off, a targeted fix is usually enough and costs a fraction of a rebuild. If it's slow, dated, hard to update and not bringing in work, a redesign pays for itself. A free health check will tell you which you're looking at.
How long does a website redesign take?
Most redesigns run three to six weeks, depending on how many pages you have and how ready your content is. Content is the usual hold-up, not the build. You'll get a realistic timeline with your quote, not a guess.
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