The brief
AWESIZE set out to dress a market the fashion world keeps ignoring. They had the idea and the drive, but no store and no brand to sell it. We built both, from the ground up.
The challenge
Plus-size Australians, men and women, get treated as an afterthought: limited ranges, dull cuts, and shopping that feels like a compromise. AWESIZE wanted the opposite, a confident, inclusive label that actually looks good. As a startup, they were starting from nothing: no brand, no store, no way to sell online.
Our approach
How we solved it.
We built AWESIZE from scratch. First the brand and logo, so the label had an identity as bold as its promise. Then a full Shopify store around it: products and checkout set up properly, a clean brand-led design that puts the clothing first, and a fast, easy shop on any phone. Then the marketing to get it in front of the people it's for.
What we built
- Branding & logo
- Shopify store design
- Product & checkout setup
- Digital marketing & launch
The outcome